Class Notes (not for marking)

Cindy Chastain - Thinking Like A Storyteller

https://vimeo.com/9686849

During a talk by Cindy Chastain, she emphasises the importance of approaching business communication while thinking like a storyteller and how it can enhance presentations, proposals and pitches by making them more engaging and therefore memorable.

• Where to start? develop story telling skills (observe & listen then practice storytelling techniques)
• Narrative structure is key! Clear beginning, middle and end.
• Character conflict and resolution can be powerful.
• Authenticity - sharing personal experiences and emotion help us to connect with our audience
• Visual aid can enhance the audiences understanding of what you're trying to convey and also helps highlight key messages and hold a place in their mind.
• Understanding your audience and tailoring stories to resonate can have a massive impact on the success of your storytelling. (e.g shared interests, values and experiences)

Macro & Micro Typography

Robert Bringhurst's - The Elements of Typographic Style states that typography is an art as well as a science that has principles based on proportion, rhythm, contrast and harmony. He also states that:

• Typography exists to honour content